SPORTS BENCH

Sports Massage Course and the London 2012 Games

A sports massage course offers a wide range of possibilities in the London 2012 games. The Olympic and Paralympics Games are truly inspirational and this really is a unique opportunity for sports massage practitioners to volunteer to be part of it and to promote the expertise available in the UK. Medical volunteers bring unique and special skills which will enable London to host a safe, successful and inspirational Olympic and Paralympic Games.

Volunteers at the Games

Volunteers are at the core of the Games and essential to all the functional areas that make up this global festival of sport. Information about the recruitment of up to 70,000 volunteers will be found on www.london2012.com from summer 2010, but it will be worthwhile for interested sports massage practitioners to be aware of what might be expected of volunteers and whether they have the desire and attributes required to volunteer as a sports massage practitioner.

Olympic and Paralympic Medical Services

There will be three Olympic and Paralympic Villages and five sites for the football venues (spread around Great Britain). The 26 sports will compete in 34 venues at the Olympics and 21 venues at the Paralympics. There will be 10,500 athletes at the Olympic Games and 4,200 athletes at the Paralympic Games coming from 205 and 147 countries respectively. The Olympic Games last for 17 days and the Paralympic Games for 11 days with each Games having a two week build up prior to the Opening Ceremony when medical services have to be provided; over two months in total.

Physical Therapy Services

Physical therapy encompasses chiropractic, osteopathy, physiotherapy and sports massage. A physical therapy service will be provided at the main Polyclinic in the Olympic Village (in East London), at the smaller Polyclinics at Royal Holloway (rowing and canoeing) and Weymouth (sailing) as well as at all the competition venues and some training venues. Working within their scope of practice, sports massage practitioners will use their knowledge, skills and experience to provide pre-event and post-event sports massage services to athletes. It is essential that volunteers for sports massage are aware of the importance of working within an interdisciplinary team, of utilising the clinical judgements of others and of using referrals to other disciplines when necessary.

Depending on the sport and venue, some sports massage practitioners may be based in the Athlete Medical Centres at the competition venues. The sports massage practitioners within the Village Polyclinics will work closely with other medical professionals, including chiropractors, osteopaths and physiotherapists. The detailed provision of these services is already being planned by the Physical Therapy Work stream, led by Lynn Booth.

All short-listed applicants will be interviewed, and their skills and experience will determine success and help determine at which venues (or Polyclinic) they are most appropriately based. At LOCOG we are looking for sports massage practitioners with sport specific experience. Experience of looking after elite athletes will be of particular value. By identifying and selecting volunteers early, LOCOG will identify any potential gaps in sport specific cover or experience. Sports massage practitioners selected as volunteers have the chance to gain further relevant experience and arrange leave and cover from their employer well before the Games.

All sports massage practitioners will need to volunteer for at least ten days. It may be possible to divide this time into two 5 day periods, but not into any smaller units. Their time will need to be flexible to cover the busiest periods and variable competition schedule. Sports massage practitioners who can commit to more than the basic 10 days will be much appreciated. All volunteers will be expected to attend test events in 2011 and training days in the run up to the Games. There is no remuneration or honorarium for volunteers but they will receive a volunteer uniform, a meal when on duty and free local transport. Volunteers are expected to find and pay for their own accommodation whilst working at the Games.
About the Author

Marc Innes is a Holistic Therapy Practitioner and runs the School Of Natural Therapies. Take a look at how our Sports Massage Course can help you fulfil your dreams at the London 2012 games at
http://www.schoolofnaturaltherapies.co.uk/index.php/courses/detail/sports_and_remedial_massage_btec/

Massage Sports Post-Event

Event Sports Massage with Ralph Stephens This video, taught by Ralph Stephens, is a very complete course in Event Sports Massage. It teaches you timing, theory, techniques, the specific strokes of Sports Massage and the most efficient ways to apply them. Learn pre and post event massage routines on both table and chair. This tape will help you become a more efficient therapist at the event or in your office. This DVD will demonstrate: ·…

Sports Massage $41.95 This comprehensive DVD includes more than two hours of footage detailing 13 sessions that will give you the tools to work with runners, cyclists, swimmers, tennis players and other athletes. Learn about the physiological principles that govern sports massage and the differences between each sport. The 13 sessions include a pre-event massage for runners, an inter-event massage for tennis players, a…

Event Sports Massage DVD $59.95 This video, taught by Ralph Stephens, is a very complete course in Event Sports Massage. It teaches you timing, theory, techniques, the specific strokes of Sports Massage and the most efficient ways to apply them. Learn pre and post event massage routines on both table and chair. This tape will help you become a more efficient therapist at the event or in your office. This DVD will demonstrate: …

Therapeutic Sports Massage for the Lower Extremity DVD $36.96 The Therapeutic Sports Massage for the Lower Extremity DVD, by Ralph Stephens, provides complete warm-up, examination, treatment and closure techniques for hip, thigh, leg and foot. Also discussed are many common complaints in these areas. This excellent treatment for the lower body will help you with athletes and non-athletes alike. Covers prone and supine. Learn how to help people who have…

Advancements in Event and Clinical Sports Massage: Developing a Mutidisciplinary Approach to Athletic Injuries and Sports Enhancement …

Advancements in Event and Clinical Sports Massage (Developing a Multidisciplinary Approach to Athletic Injuries and Sports Enhancement) …

Integrated Sports Massage Therapy (Paperback) $45.24 Integrated Sports Massage Therapy is a highly illustrated evidence-based handbook which presents a wide range of effective sports massage techniques to cover any sports-related situation. Anders Jelveus explains and applies effective techniques from a variety of disciplines of manual therapy, ranging from commonly used sports massage strokes to more advanced concepts for real-life effective sports massage treatments. The presented techniques serve as a great addition for any therapist seeking to work with athletes, and are suitable for pre-event, post-event, inter-event, and in remedial sports massage therapy. This unique book offers a comprehensive presentation of sports massage therapy including: Sports massage history Basic sports massage strokes and work postures Sports massage applications Event-based sports massage treatment guidelines Sports-specific massage treatment recommendations Therapeutic muscle stretching techniques Therapeutic muscle stretching applied to specific muscle groups Positional Release Techniques (PRT) Acupressure and Tui Na techniques with applications Myofascial release techniques Connective tissue massage Lymphatic drainage massage Myofascial Trigger Point etiology and treatment techniques Sports injuries Athletic taping Remedial Sports massage applications Athletic self massage techniques. The book is suitable for all manual therapy students and practitioners, whether novice or advanced, including massage therapists, physical therapists, osteopaths, chiropractors, naturopaths and acupuncturists.

Massage For Dummies (Paperback) $14.65 Sooth away stress, banish pain, and share the language of touch with the healing powers of massage What reduces pain, enhances athletic performance, job efficiency, improves the circulation, raises immune efficiency, promotes the healing of tissues, increases the functioning of the skin, enhances focus and emotional balance, and improves appearance? Right, massage! So what are you waiting for? Discover how to knead your way to relaxation and wellness with this fun guide to the art of massage. With the help of numerous step-by-step hands-on photos and illustrations, Massage For Dummies, 2nd Edition shows you, move by move, how to harness the healing power of touch. In no time you`ll master the basics and learn how to give and receive a therapeutic massage. 25% new and expanded content in this edition Covers an array of techniques, from Swedish to Deep Tissue and sports massage to self-massage The newest strokes and techniques that can relieve specific painful conditions Hands-on and extremely practical, Massage For Dummies, 2nd Edition shows you how to integrate massage and its benefits into your everyday life.

The Sports Event Management and Marketing Playbook (Hardcover) $61.09 Description not available.

Clinical Massage Therapy (Paperback) $60.35 CLINICAL MASSAGE THERAPY, 1/e teaches effective therapeutic massage techniques that can prevent or eliminate multifaceted pain conditions, including chronic pain, sports injuries, and structural imbalance. Its unique 12-step approach focuses on treating specific conditions with techniques based on structural balance, bridging all touch therapy disciplines, and offering a new model for massage training. Detailed color illustrations reveal underlying pathologies, and flowcharts explain treatment steps. Massage students learn from Body Maps; Expert Opinion features; precautionary Alerts; clear Body Mechanics instructions; case studies, review questions, and a complete glossary. The text’s multimodal and multidisciplinary approach makes it equally valuable to physical and occupational therapists, trainers, chiropractors, osteopaths, nurses, manipulative therapists, and physicians.

The Massage Bible (Paperback) $10.8 From Chinese massage to Shiatsu to Indian head massage, this lavishly illustrated "bible" presents all the techniques needed to master the basics. Every spread features large and easy-to-follow photos, while the text guides beginners on what pressure to exert, what part of the hand makes contact with the body, and exactly what to do-whether they`re feathering the back, working on the neck and scalp, or performing a sequence on the arms and hands. In addition to holistic and sports massages, there are suggestions for special situations (including massaging a baby); advice on massages to relieve common ailments; and lifestyle tips. 

Physical Therapy and Massage for the Dog (Hardcover) $41.58 Covers the prevention, management and treatment, including exercise plans. Sections on anatomy and physiology , movement and muscles; exercise; preparation for sports performance; rehabilitation techniques; massage and physical therapy; common relevant pathologies affecting dogs.

Event $8.43 Mining his own experience as a former Special Operative in the military, author David Lynn Goleman creates a riveting debut novel of Roswell revisited in EVENT. Major Jack Collins has been selected to work in the Event Group–a top secret government organization responsible for recovering ancient artifacts and then uncovering their actual meaning and purpose throughout history. When the Group is suddenly called upon to investigate an occurrence in Roswell, New Mexico that is eerily similar to the 1947 incident, they encounter two otherworldly beings–one of which is highly intelligent and benign, and another that is extremely powerful and out to destroy all of mankind. With conspiracy theories galore and major showdown battles in the desert, EVENT is an apocalyptic thriller that will likely prove a must-read for "X-files" devotees and UFO enthusiasts.

Massage $18.75 How to open and market a massage practice, retain clients, and handle the financial and legal aspects of the business are just a few of the topics covered in this comprehensive guide to a career in massage therapy. Addressing the practical day-to-day as well as the formal components of running a business, this guide provides candid, grounded advice from 50 massage practitioners. Beginning with an overview of the profession, this handbook offers a thorough orientation to the business with specific advice on ethics, professional associations, governmental regulations, licensing laws and zoning requirements, insurance coverage, and sources for equipment and training. How to professionally handle clients who seek sexual massage or are survivors of abuse, the challenges unique to male massage professionals, and the politics of massage are also addressed.

Consumer Behavior Knowledge for Effective Sports and Event Marketing (Paperback) $47.68 Description not available.

Massage for Sport Performance (Mixed media product) $18.77 "Michael McGillicuddy offers clear and organized information for result-oriented outcomes." Benny Vaughn, LMT, ATC, CSCS Athletic Therapy Center Fort Worth, Texas USA"From pre- and postevent massage to injury prevention, assessment, and treatment, athletes—and therapists—will benefit from the breadth and depth of Massage for Sport Performance." Leslie A. Young, PhD Editor in Chief, Massage & Bodywork MagazineTrain harder, recover quickly, and improve performance! Today`s top athletes rely on sport massage to stay healthy, be at the top of their game, and stay a step ahead of the competition. With Massage for Sport Performance, you can too.In this special book and DVD package, renowned sport massage therapist Michael McGillicuddy demonstrates the same techniques he has used to train and prepare the world`s elite track and field athletes for Olympic competition.Throughout this book, you`ll also find advice, tips, and variations for specific sports as well as specific massage recommendations for basketball, running, cycling, football, golf, tennis, baseball, soccer, and swimming. With step-by-step instruction, photo sequences, and video demonstrations of the primary techniques and some of the sport-specific treatments, Massage for Sport Performance is the definitive guide for players, coaches, and athletes alike.Improve performance, increase recovery time, and reduce injuries with Massage for Sport Performance.In this one-of-a-kind book and DVD package, former U.S. Olympic massage therapist Michael McGillicuddy shows you the equipment, techniques, and routines that the world`s elite athletes rely on to maximize training and performance.The 69-minute DVD demonstrates every massage technique as well as step-by-step instruction for the most effective preevent, postevent, and recovery routines.Whether you are stepping onto the field or into the gym, recovering from injury, or preparing for competition, Mas

The Complete Body Massage Course (Paperback) $14.74 The best on-the page massage course now has a brand new fresh, contemporary design!With 75 treatments for general well-being and beyond, The Complete Massage Course really lives up to its name. Fifteen of the most popular therapies appear in step-by-step color photographs, along with detailed instructions and introductions that explain their philosophy, purpose, benefits, possible contraindications, and related applications. Icons indicate how long each one will take, what to wear, what (if any) oils to use, and what conditions it relieves. In addition, dozens of others receive more concise coverage, and a fully cross-referenced Symptoms Index provides fuss-free, easy guidance.  Massages include:Swedish  *  Shiatsu  *  Thai  *  Reflexology  *  Indian Head  *  Tui Na  *  Acupressure  *  Ayurvedic  *   Plus: massages for pregnancy, babies, partners, sports injuries, and more! 

Weleda Arnica 3.4-oz Massage Oil (Pack of 3) $48.49 Weleda Arnica Massage Oil softens and tones the skin with pure sunflower seed and olive oil, extracts of Arnica flowers and birch leaves. This synthetic- and mineral oil-free massage oil is a available in a pack of three.Ideal for use before sports or physical exertionAfter exercise, a relaxing massage with the oil accelerates muscular recovery, ensuring that the muscles don't cool down too quickly, which leads to stiffness and crampsEssential oils of rosemary and lavender give a warming, powerful fragranceFree of synthetic additives including fragrance, color and preservativesPacked with essentials and vitamin E oilMade without raw materials derived from mineral oilsNot tested on animalsSize: 3.4 ouncesQuantity: ThreeDue to the personal nature of this product we do not accept returns.

Weleda Arnica 3.4-oz Massage Oil (Pack of 6) $92.99 Weleda Arnica Massage Oil softens and tones the skin with pure sunflower seed and olive oil, extracts of Arnica flowers and birch leaves. This synthetic- and mineral oil-free massage oil is a available in a pack of three.Ideal for use before sports or physical exertionAfter exercise, a relaxing massage with the oil accelerates muscular recovery, ensuring that the muscles don't cool down too quickly, which leads to stiffness and crampsEssential oils of rosemary and lavender give a warming, powerful fragranceFree of synthetic additives including fragrance, color and preservativesPacked with essentials and vitamin E oilMade without raw materials derived from mineral oilsNot tested on animalsSize: 3.4 ouncesQuantity: SixDue to the personal nature of this product we do not accept returns.

E-Z UP 13-foot Hexagonal Event Shelter $594.86 E-Z Up's 13-foot diameter shelter features professional-grade blue fabric topSix-sided sunshade/ rain cover supported by an aircraft aluminum frameOutdoor sports accessory internally braced for added strength and stabilityOval double trussesPatented pull-pin slidersRaised footpadRust free materials mean this shelter will host a lot of corporate events, trade shows, parties or backyard barbecues

Sports Marketing Agreements (Hardcover) $155.85 Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining – as this book uniquely does – both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Sports Media (Hardcover) $84.84 "This book incorporates many points of view that jointly explore the power inherent in a sports event, whether it is a megasports event such as the Olympics or World Series that is viewed by millions, or a niche sports event such as a college volleyball game that still has been found to have a demonstrable and loyal following. Wenner (1998) coined the term "mediasport" to represent the fusion of these two entities. This book evolves from Wenner`s conception, as it covers the national and the international, the male and the female, the athlete and the fan, the traditional and the new. Nevertheless, within all of these wide-ranging issues, the book still underscores information that answers fundamental questions for academics, including: – Who consumes mediasport? – Why do they consume mediasport? – What are the perceived benefits from consuming mediasport? – What is the difference between watching and consuming mediasport? – How do traditional media interact with new media to form modern notions of mediasport? – What trends are increasing within mediasport? – What trends are dissipating within mediasport? – What are the effects of mediasport within modern society? And, perhaps most importantly: – What can the academic community do to advance the understanding and knowledge base within mediasport scholarship? "–Provided by publisher.

The Comprehensive Guide to Careers in Sports (Paperback) $87.35 Wong (sports management, U. of Massachusetts) has written this guide to sports careers for students who have questions about salaries, applicable coursework and employing the right strategies to obtain employment. The author uses case studies to profile the job descriptions within the sports industry, and uses charts to show hierarchies within most athletic organizations. Detailed information is offered for positions such as licensing officials, human resources managers, IT professionals, athletic compliance specialists, paralegals and legal counselors, broadcasting technicians, public relations personnel and event planners. A companion website offers more resources for employment opportunities within the sports industry. Annotation )2009 Book News, Inc., Portland, OR (booknews.com)

Paralympic Sports Events (Paperback) $8.63 Introduces the competition events at the Paralympics, including alpine skiing, sledge hockey, and wheelchair curling, and discusses how each event differs from its Olympic counterpart.

Sports in Hell (Hardcover) $16.81 The most popular sports columnist in America puts his life (and dignity) on the line in search of the most absurd sporting event on the planet.What is the stupidest sport in the world? Not content to pontificate from the sidelines, Rick Reilly set out on a global journey-with stops in Australia, New Zealand, Finland, Denmark, England, and even a maximum security prison at Angola, Louisiana-to discover the answer to this enduring question. From the physically and mentally taxing sport of chess boxing to the psychological battlefield that is the rock-paper-scissors championship, to the underground world of illegal jart throwing, to several competitions that involve nudity, Reilly, in his valiant quest, subjected himself to both bodily danger and abject humiliation (or, in the case of ferret legging, both). These fringe sports offer their participants a chance to earn a few bucks and achieve the eternal glory that is winning-even when the victory in question might strike some as pointless, like the ability to sit in an oven-hot sauna for the longest time. It`s debatable whether these sports push the body or just human idiocy to the outermost limits, but one thing is for sure: Sports in Hell is laugh-out-loud hilarious and will deliver plenty of unabashed fun.

Sports from Hell (Paperback) $9.85 The most popular sports columnist in America puts his life (and dignity) on the line in search of the most absurd sporting event on the planet.What is the stupidest sport in the world? Not content to pontificate from the sidelines, Rick Reilly set out on a global journey—with stops in Australia, New Zealand, Finland, Denmark, England, and even a maximum security prison at Angola, Louisiana—to discover the answer to this enduring question. From the physically and mentally taxing sport of chess boxing to the psychological battlefield that is the rock-paper-scissors championship, to the underground world of illegal jart throwing, to several competitions that involve nudity, Reilly, in his valiant quest, subjected himself to both bodily danger and abject humiliation (or, in the case of ferret legging, both). These fringe sports offer their participants a chance to earn a few bucks and achieve the eternal glory that is winning—even when the victory in question might strike some as pointless, like the ability to sit in an oven-hot sauna for the longest time. It`s debatable whether these sports push the body or just human idiocy to the outermost limits, but one thing is for sure: Sports in Hell is laugh-out-loud hilarious and will deliver plenty of unabashed fun.From the Hardcover edition.

The Event: Complete Series (DVD) $33.7 EVENT, THE:COMPLETE SERIES(5DI

Sports Acupuncture (Paperback) $42.51 The meridian test (or `M-test` ) is a powerful assessment, treatment, and self-care system that can be used to improve athletic performance and physical fitness. It simplifies the assessment of strain and injury so that even nonacupuncturists and athletes can learn to apply massage and stretching more effectively.The M-Test is one of the most popular methods of sports acupuncture in Japan. Developed by Mukaino Yoshito, M.D., of the Sports and Health Science Department at Fukuoka University,the M-Test is based on his extensive experience in physical education and sports medicine. The M-Test uses the meridian system of acupuncture to analyze the movements of multiple joints and muscles in a holistic way. The most suitable meridians for treatment are identified by evaluating a sequence of movements. Flexibility and ease of movement in relation to the meridians are assessed to identify the areas and muscles that need treatment.Based on the M-Test results, the synergistic action of the joints and muscles involved in the movements can be facilitated with acupuncture, massage, or stretching.For the acupuncturist, the M-Test provides another powerful assessment tool for the treatment of pain and compromised movement. This system is compatible with the traditional understanding of the meridians, but takes it a step further to clarify the relationship between the meridians and movement. Practitioners can render treatment with a better understanding of this relationship and identify the most effective points for treating pain and improving movement. The M-Test can also be used to evaluate the results of treatment or the stretching regimen so that a better strategy can be formulated if the results are unsatisfactory.Athletes can learn to perform M-Test movements before or even during competition to identify and correct abnormalities to improve their performance and prevent injuries.

E-Z UP 16-foot Blue Hexagonal Event Shelter $760.64 Outdoor sports and activity accessory internally braced for strength and stabilitySix-sided sunshade/ rain cover supported by an aircraft aluminum frameE-Z Up's 16-foot diameter shelter features professional-grade blue fabric topOval double trussesPatented pull-pin slidersRaised footpadRust free materials mean this shelter will host a lot of corporate events, trade shows, parties or backyard barbecues

E-Z UP 13-foot White Hexagonal Event Shelter $596.07 Six-sided sunshade/ rain cover supported by an aircraft aluminum frameE-Z Up's 13-foot diameter shelter features professional-grade white fabric topOutdoor sports accessory internally braced for added strength and stabilityOval double trussesWhite fabric, mocha framePatented pull-pin slidersRaised footpadRust free materials mean this shelter will host a lot of corporate events, trade shows, parties or backyard barbecues

Salon Massage (DVD) $15.81 Salon Massage (Dvd)

Therapeutic Massage:Learn To R $19.6 Therapeutic Massage:Learn To R

The Complete Book of Massage (Paperback) $13.43 Demonstrates basic massage techniques, including self-massage and massage for infants and children, and discusses pressure techniques, and therapeutic massage

Massage for Cyclists $14.8 "Easy to read, with excellent photo illustrations and an easy-to-follow massage sequence that even a beginner would he able to use. This book would be extremely helpful for any cyclist, or massage therapists who work with cyclists". — Bob McAtee, Pro-Active Massage Therapy, Colorado Springs, CO

Baby Massage $12 Beautifully illustrated with photos and drawings, this book covers bonding and body contact, massage as an alternative to drugs, healing the effects of birth trauma, massage as an expression of love, and gives complete instructions on the techniques of massage for parents.A solid parenting manual…wise and wondrously specific. — Kirkus

The History of Massage $19.57 Written by Massage Magazine founder Robert Noah Calvert, THE HISTORY OF MASSAGE is an exploration of the roots of massage going back to ancient Greece, India, and the tribes of the Pacific. Mentioned in Ayurvedic writings from at least as early as 327 B.C.E., the practice of massage at the time was referred to as"shampooing. This form of massage can still be found today in Turkish bath houses. Calvert writes that Alexander the Great's army can be credited with the spread of massage from India to other countries. Later the British would take the practice from India where living in the colony they experienced"shampooing" first hand. This fascinating history continues through to the present, where massage enjoys a popularity unmatched by any other hands-on healing modality.

Sports $23.36 Encompassing more than 125 different sports, this richly illustrated overview of the sports world documents the equipment, history, rules, and strategies for sports including football, basketball, swimming, track and field, skiing, archery, roller hockey, boxing, and many more. QPB.

Ayurvedic Massage $16.96 Ayurvedic massage works on both the physical and mental levels, transmitting a life-giving energy that assists all systems of the body in repairing and renewing themselves. Johari explains which oils work best for particular body types and shows how to stimulate self-healing. He also offers a complete guide to the traditional 40-day beauty treatment practiced in India, giving a wide variety of recipes for fragrant massage oils, body creams, and clay baths. 115 illustrations.

Momentous Event $6.93 Description not available.

Being and Event $15.73 Description not available.

Cobra Event $7.9 When a young Greenwich Village woman becomes violently ill, and dies shortly thereafter, she signals the beginning of a plague unlike any seen before–a plague created by chemical warfare.

Event Dances $9.18 Description not available.

Thai Massage $14.78 This holistic healing technique, known for its overriding spirit of compassion, uses elements from acupressure, reflexology, energy lines, blood stopping, stretching, yoga, and compresses. Popularly known as the lazy man's yoga, Thai massage generally involves extended sessions and heightened interaction between recipient and therapist, who uses a number of positions to bring relief to sore muscles and induce a general sense of health and well being. After a general description explaining the structure of the body, Apfelbaum presents several massage routines in supine, side-lying, prone, inverted, and sitting poses. Numerous black and white photographs and several pen and ink drawings explain proper form and physical mechanics.

Event Design (Paperback) $61.4 The new "Event Design Yearbook" series has been produced in response to the growing importance of live communication. In cooperation with scientists and experts in the field, the publisher presents this sector`s most innovative and best events. The selection criteria included a high level of dramaturgical and design standards, as well as the response of the general public, panels and the press.The book is organised by event type: corporate event, employee event, public event, and charity, social, cultural event. More than 30 Well-known agencies from German-speaking countries and their most recent projects, including international ones, are represented.

Event History Analysis (Hardcover) $1142.9 Event history analysis is an umbrella term for a set of procedures for time series analysis. Event history models focus on the hazard function, which has to do with the probabilities that an event will occur after any given duration. Duration to the hazard of death was the classic example in medical research, but the hazard may have a positive meaning also, such as duration until the event of adoption of an innovation in diffusion research Over the last two decades, event history analysis has emerged as a mature analytical tool in the social sciences. This four-volume edited collection, Event History Analysis, consists of a) classic papers that have been key in determining or explicating various subareas of event history analysis, and b) high quality applications that demonstrate the utility of event history analysis, drawn from a wide range of substantive areas.

Erotic Massage (Paperback) $19.2 Introduces the principles of tantric massage, and uses drawings to show how to use massage to improve intimacy

Massage Therapy $20.47 Massage Therapy: What It Is and How It Works is a unique text whose primary purpose is to define and describe the depth, scope and universe of practice of this rapidly expanding profession. The first four chapters of this resource present a new and important discussion, entitled "The Three Paradigms," that explains a continuum of practice beginning at the most basic levels of touch, leading to the most advanced levels of holistic care. These chapters also include sixteen interesting and relevant case histories that showcase, demonstrate, and differentiate practice by first-, second-, and third-paradigm practitioners. Also discussed in these chapters is another new concept that introduces and explores the idea of three levels of competence. Following is a unique model of the breadth of the profession, The Continuum of the Four Massage Therapy and Bodywork Levels. It discusses and demonstrates how the main intention of each of the twenty-six modalities presented primarily treats and affects one of the four layers of the energy/matter continuum of the mind-body complex.

Master Massage Professional Massage Chair $233.42 Master Professional Portable Massage Chair is lightweight and durableChair frame is constructed of Aircraft Aluminum and is strong enough to support up to 1,000 poundsAll cushioned surfaces of massage supply are layered with exclusive Small Cell foam system and every surface is adjustable for maximum comfortRoyal blue upholstery with No-Mar finished frameWeighs only 17.4 poundsIncludes session pouch, wheeled carry case, exclusive 6-way adjustable face cradle and cushioned sternum bolsterSession pouch allows for safe and convenient storage of eyeglasses and jewelryLuggage style wheeled carry caseCushioned sternum bolster included

Professional Event Coordination (Hardcover) $61.09 A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools and strategies to effectively procure, organize, implement, and monitor all the products, vendors, and services needed to bring an event to life. Enhanced throughout with useful checklists, tables, and sample forms, the book includes chapters on everything from Developing the Event Site and Providing the Event Infrastructure to Ancillary Programs, Food and Beverage Operations, and Vendors and Volunteers. The practical information is supplemented throughout the book by "On-Site Insights" featuring real-world examples from successful event planners, as well as chapter objectives, discussion questions, and exercises in professional event coordination to help readers build key skills and test their knowledge. From weddings to corporate conferences and from intimate events to huge festivals, Professional Event Coordination is a versatile guide to planning events of all kinds.

Event Processing in Action (Paperback) $28.83 Unlike traditional information systems which work by issuing requests and waiting for responses, event-driven systems are designed to process events as they occur, allowing the system to observe, react dynamically, and issue personalized data depending on the recipient and situation. Event Processing in Action introduces the major concepts of event-driven architectures and shows how to use, design, and build event processing systems and applications. Written for working software architects and developers, the book looks at practical examples and provides an in-depth explanation of their architecture and implementation. Since patterns connect the events that occur in any system, the book also presents common event-driven patterns and explains how to detect and implement them. Throughout the book, readers follow a comprehensive use case that incorporates all event processing programming styles in practice today.

Managing Sports Injuries (Mixed media product) $115.24 Now in its fourth edition with the revised title – Managing Sports Injuries: a guide for students and clinicians – this highly practical guide maintains its evidence-based approach while introducing new material from both research and clinical sources. It is a comprehensive resource for the management of soft-tissue injuries, focusing on therapy. Well referenced and extensively illustrated, this text continues to be invaluable to physiotherapists, sports and massage therapists, medical practitioners, and all those involved in the treatment of athletes and sports people.Full colour text and illustrations emphasizing all practical techniquesTreatment notes expanded with added topics and basic examination protocolsAdditional material enhancing clinical valuePractical "how-to-do" approach enabling application of new techniquesUpdated research references

Healthy Massage (DVD) $15.83 Shiatsu acupressure and Swedish massage are taught in a series of easy-to-follow lessons on this program.

Master Massage Bedford Massage Chair $202.5 Chair enables you to give and receive relaxing massagesHolistic supply features an aircraft aluminum frame and weighs only 16 poundsMassage chair holds over 400 poundsSturdy case with an ergonomic shoulder strap makes transporting chair a breezeComfortable layer of famous Small Cell foam covers all cushioned surfacesEvery surface of this amazing chair is adjustable for a perfect fitMaroon upholstery with No-Mar finished frameExclusive 6-way adjustable face cradleModel number 46463

Confessions of an Event Planner (Hardcover) $23.29 For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an “apprenticeship in a book.” This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients.      While other books, college courses, and training programs give you the theory and how-to of the profession, Confessions of an Event Planner reveals the real world of event planning and what can happen—usually the unexpected—on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event planners must be masters of discretion, knowing how to avoid and deal with everything from sexual romps to financial shenanigans, to chainsaw wielding salesmen dead set on “re-landscaping” the grounds of the resort they’re staying at. From an event planner who’s seen it all and knows how to deal with it all, comes practical first-hand advice delivered in an entertaining and accessible format.      Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome—from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen’s six other event planning books, as a textbook in event planning courses, or as a professional training tool